Beyoncé brings cowboy core to the NFL Christmas Halftime Show in a dramatic Roberto Cavalli coat and Lorraine Schwartz diamonds

Beyoncé performed a show in Houston on Christmas Day. During halftime of the Baltimore Ravens vs. Houston Texans game, she performed hits from her 2024 album “Cowboy Carter.” For the occasion, she embodied the cowboy character in a custom look from Lindsey James Show Clothing with an archival feather coat from Roberto Cavalli.

The singer’s look was curated by stylist and costume designer Shiona Turini, who has previously worked with “Black Panther” actress Letitia Wright and Oscar winner Daniel Kaluuya. Beyoncé wore a white studded long-sleeve bodysuit and matching chaps. She continued her white and metallic silver glitter cowgirl attire with a pair of Christian Louboutin boots. To accessorize, the “16 Carriages” singer wore a 10-gallon hat courtesy of ASN. She also wore stunning jewelry from Lorraine Schwartz.

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For the special halftime performance, Beyoncé performed several songs from her Grammy Award-nominated 2024 album “Cowboy Carter,” including hits like “Jolene,” “Texas Hold ‘Em” and “Levii’s Jeans,” which also featured singer Post Malone occurred.

Beyoncé’s eldest daughter, Blue Ivy Carter, was one of the evening’s surprise guests. She accompanied her mother on stage in a custom Frolov look and a Stetson hat.

Beyoncé’s “Cowboy Carter” not only had a significant cultural impact in 2024, but also influenced the fashion world. In particular, Beyoncé’s “Levii’s Jeans” sparked an advertising campaign with the American clothing company last September, which Beyoncé fronted. According to Launchmetrics, the campaign generated $1.3 million in media impact value. (Media Impact Value is a proprietary metric that assigns a real monetary value to print, online and social media marketing strategies to calculate ROI.)

During her “Cowboy Carter” era, Beyoncé’s wardrobe exuded a distinctly cowgirl core feel, fusing shimmery elements with signature pieces of American fashion, from cowgirl hats to chaps, boots and more.

Beyoncé’s country style through the years

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Launch Gallery: Beyoncé’s Country Style Through the Years

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