Enron CEO Connor Gaydos has hit cake in a viral incident amid satirical relaunch controversy

Connor Gaydos, who has been linked to a satirical attempt to reboot energy company Enron as its new CEO, was hit in the face with a cake while entering a building in New York City this week.

The event, captured on video, spread quickly on social media on Thursday. The footage shows Gaydos getting out of an SUV just moments before an older man shoves the cake into his face as two bodyguards try to intervene.

This unusual incident mirrored a similar event over 20 years ago, when a woman in California threw a cake at former Enron CEO Jeffrey Schilling.

Earlier this month, a group announced the return of the controversial Texas company, coinciding with the 23rd anniversary of its bankruptcy filing following a massive fraud scandal.

“With a bold new vision, Enron will harness cutting-edge technology, human ingenuity and the spirit of adaptation to address critical challenges in energy, sustainability, accessibility and affordability,” the company stated in a press release that prompted many to question its authenticity Ask a Question.

The announcement was reportedly accompanied by billboards in Houston, a full-page ad in the Houston Chronicle and a promotional video highlighting the company’s revival.

An investigation by Houston station KHOU found a disclaimer on the company’s website that said: “The information on the website is a parody protected by the First Amendment, constitutes performance art and is for entertainment purposes only.”

There is a lot of speculation that Enron’s alleged comeback is actually a cryptocurrency advertising campaign.