Madison Beer shines a light on her best friend in Kate Spade’s holiday campaign

For over 30 years, Kate Spade New York has stood for giving and celebrating. This holiday season, the brand unveils its 2024 Gift Guide along with a campaign that gives new meaning to holiday gift-giving… by shining a spotlight on the real gift in a girl’s life – her best friend. Starring Grammy-nominated singer/songwriter Madison Beer, the new documentary-style campaign champions the joy, laughter and support that only a best friend can bring and sparks a movement for consumers to do so encouraged to celebrate the one person in their life who deserves a moment to shine.

Madison is supported in the campaign by her best friend Lena Fultz and two influencers, Lilly Russell and Pamela Valdez. But the heart of this campaign is their chance to shine a spotlight on their best friends – the ones who are always there – making them the real stars and celebrating why they matter so much. The narrative is based on the idea that joy comes most from inspiring it in others, and so the cast was invited to nominate a best friend in their life who does just that. Before the campaign shoot, Madison accompanies Lilly and Pamela for a surprise video chat with their friends and invites them to be part of the brand’s Christmas shoot. In a heartwarming reveal, the final campaign shots are overlaid with the ultimate reason why they were chosen by their friends for this campaign alongside Madison.

“This holiday campaign from Kate Spade New York is about celebrating friendships and the special people in our lives who always show up,” shared Madison Beer. “For me it’s my best friend, Lena. This is a tribute to the energy of our best friends and how we celebrate each other this season.”

“This year’s holiday campaign is a celebration of friendship. And especially a recognition and appreciation for the caring friend in your life: that very special person in our lives who knows how to bring you joy or make you smile,” shared Eva Erdmann, CEO and brand president Kate Spade New York . “What first attracted me to Kate Spade New York is the brand’s unique ability to connect with its consumers on a very emotional level, and as we look to the future, we will explore new ways to deliver with that same meaning and Importance of connecting with a new, younger audience “This holiday season, we took an approach that went beyond the expected message of gift-giving and led to the realization that a truly good friend is the best gift of all.”

This season, the Kate Spade New York Deco Chain Shoulder Bag takes center stage in the Christmas campaign. With a minimalist, sculptural design, Deco has been reimagined for vacation with mixed materials and quilted animations – making it a wearable staple for both everyday wear and special occasions.

The Kate Spade New York Holiday Gift Guide 2024 celebrates the unique spirit of the season and the joys it brings, both big and small. With nearly 30 gift categories—including handbags, small leather goods, accessories, jewelry, shoes, home decor, outerwear, ready-to-wear, and more—the gift guide is designed to provide inspiration to all the recipients on your list, including: Gifts for your best friend, sister, the hostess, women , who have it all, the party girl, the minimalist, the maximalist and more.

The Holiday 2024 Collection is available now at Kate Spade New York stores and on katespade.com. New styles continue to be released throughout November and December.