On La Palma’s “Comienza Nuevo Viaje” a tourism strategy is being pursued to recover the sector

On La Palma’s “Comienza Nuevo Viaje” a tourism strategy is being pursued to recover the sector

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Category: Isla Bonita

Created on December 13, 2024

Written by Micaela Garcia

“Comienza un new viaje” is the slogan that accompanies the new image planned on the island of La Palma, a strategy that has focused on the revitalization of the tourism sector with the launch of a “participation campaign”. This project, initiated just a year ago, “marca a year before and after in the planning and promotion planning for tourism on the island, integrated with the city, the companies and the local agents in their plan”.

Raquel Rebollo, the advisor of the Turismo del Cabildo de La Palma, explained that she confirmed “this initiative to promote sustainable growth that aims to benefit the entire community”. “Because we can be like the sender or our neighbors, we left a profound impression on those we visited. I have taken the initiative to regain this consciousness and order on our planet.”

The presentation of the campaign took place at the Teatro Circo de Marte and was disappointed in the room by the responsibility of the professionals of the sector who had chosen the bonds of the island and claimed the bravery.

This strategic strategy explained the decision: “It focused on the palm trees and the entire corporate sector with the government taking over the city, taking part in this project and having to revive tourism, which it needed to grow and grow .” “Queremos avoids problems such as tourism phobia seen in other destinations because it has a targeting model that includes all related sectors,” he affirmed.

Sergio Rodríguez, President of the Cabildo de La Palma, opined that “the people to be sold prefer a tourism that is stronger than the one they want to achieve, that it is our natural nature, experiential tourism; Contando además with la colaboración publico-pública, it decides, between cabildos y ayuntamientos y también the public-privada,” explains.

Rodríguez said: “Logically, we believe that we need to address masification. We are not planning tourism like Tenerife, Gran Canaria, Lanzarote or Fuerteventura. We believe we will have the most transformed and volcanic tourism in the city.”

Facundo Fierro, who brought home the artist, the sculptor and the medium-ambient passerby, realized the refreshment on the image of the logo of the Isla de La Palma; y por su impeccable professional for more than 40 years.