Peak Design denies having ratted on Luigi Mangione

However, the company claims in a statement it shared that this is simply not true The edge Friday afternoon. “Peak Design has not provided customer information to police and would only do so in response to a subpoena,” said the statement, signed by CEO Peter Dering.

“We cannot assign a product’s serial number to a customer unless that customer has voluntarily registered their product on our website.” The statement goes on to say that the serial numbers on the Everyday Backpack’s V1 “are not unique or identifying were…We only implemented unique serial numbers in V2 iterations of our Everyday Backpack.”

How did we even get here?

In footage of the assassination of UnitedHealthcare CEO Brian Thompson, the gunman carries a gray backpack with a top flap that the NYPD believes is the same backpack they found in Central Park a few days later. The bag they eventually found is gray with black piping and what appears to be a brown contrast tab on the corner of the flap – just like Peak Design’s crowdfunded “Everyday” V1 model.

Dering also saw the similarities.

He told The New York Times last week that the item was likely purchased between 2016 and 2019. Dering told that Just that he called the NYPD hotline to tell them what he knew and promised to do “everything possible” to identify the shooter, including consulting with Peak Design’s legal team to find out what he would tell police could.

The Just The story is only 300 words long, but it appears to have sparked a wave of anger among those sympathetic to suspect Luigi Mangione. Despite the Just Since there was no mention of a serial code in the story, the rumor spread like wildfire before the company denied it today.

Posts have surfaced on the Peak Design subreddit moderated by the brand discussing the company’s ability to track customers using the serial number on a bag and tips for deleting customer information. The complaints largely focus on the fact that Dering volunteered some information at all to the police – a significant change in public attitudes towards murder.

In a follow-up email to The edge, Dering added: “If you choose to register a Peak Design product and it is lost or stolen, you can contact our customer service team and have your registration deleted so that the bag can no longer be traced back to you.”