PLUTO TV IS CANADA’S MOST POPULAR FAST SERVICE

SERVICE MARKS TWO ANNIVERSARY IN CANADA WITH STRONG GROWTH, NEW PARTNERSHIPS

Total viewing minutes (TVMs) have increased by 40% and channel offerings have more than doubled since launch with over 243 channels available

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TORONTO, December 17, 2024 /CNW/ – This month Pluto TVa global leader and Canada most popular* free, ad-supported streaming TV service (FAST), celebrating two years in Canada. The service saw growth of up to 1.7 billion total viewing minutes (TVMs) per month, with the monthly average increasing 40% year-on-year**. The success is based on Pluto TV’s extensive content network and growing distribution partnerships. Last year alone, 13 sales partners and 108 new full-time channels were added. Today, Pluto TV’s channel lineup is more than double its launch lineup, with 243 FAST channels and over 50,000 hours of hit movies, shows, documentaries, news and music, both live and on-demand.

“Canadians clearly and consistently connect with Pluto TV’s diverse content offering,” he said Katrina KowalskiSVP Content Strategy & Acquisitions, Pluto TV International. “As our content offering grows and awareness of our service increases across a variety of distribution partners, we are seeing continued growth in monthly viewership and our audience is getting younger, with the 18-49 age group growing by just over a third is.” for more than half of the viewers on the platform.”***

Pluto TV is proud to offer human-led curation of programming based on what resonates most. Pluto TV’s wide variety of genres and content categories include crime drama, true crime, classic television, classic TV comedy, science fiction and supernatural, comedy, drama, movies, game shows, reality, competitive reality, news and opinion, local news (including 15 local Canadian news channels live), Home & DIY, Food, Kids, French, Sports, Anime and Music.

This year Pluto TV is a success Canada continues to be driven by new channels and content partnerships including NBCUniversal (NBCU) Global TV Distribution, FIFA+, IndiaCast, CBC, A+E Networks, Fremantle and more. New and upcoming channel highlights include:

New local Canadian channels:
Pluto TV’s extensive channel lineup expanded this month with the addition of three new CBC News channels (CBC News Toronto, CBC News BC and Radio-Canada INFO), joining the previously launched CBC News Explore and expanding Pluto TV’s coverage of Canadian news and gave viewers more information access to up-to-date reports and analysis.

NBCUniversal:
Pluto TV announced a new partnership with NBCU Global TV Distribution to bring viewers an exciting selection of comedy, dramedy, cult action and fan favorites. In CanadaPluto TV is proud to present all seasons of WILL & GRACE as the crown jewel of the More Pluto TV Comedy Channel alongside other great comedies like BECKER, WINGS and DEAR JOHN. The nostalgia continues with THE A-TEAM on Pluto TV 80’s Action and QUANTUM LEAP on Pluto TV Sci-Fi.

Seasonal Greetings Category:
Pluto TV gets in the holiday spirit with the launch of the Season’s Greetings category, offering festive channels like “Christmas 365” and “Christmas 365” with feel-good movies throughout the day including “INVENTING THE CHRISTMAS PRINCE,” “A LITTLE CHRISTMAS CHARM,” “CHRISTMAS AT DOLLYWOOD” and “LOVE”. IN WINTERLANDA CHRISTMAS TREASURE and THE HOLIDAY SITTER

Pluto TV Advent Calendar:
A new Christmas film will be unveiled every night until Wednesday, December 25th.

Pluto TV Hibernation Movies:
Pop-up channel (starting December 23rd until March 2nd), big films and big stars will be shown on this channel every evening starting in the evening 6pm ET.

MTV on tour! Channel:
Pluto TV launched the hugely successful MTV On Tour! Channel that has functions Taylor Swift Music videos from all their eras, which can now be heard live January 3rd.

Pluto TV Kids Movie Club:
During the holiday season (December 23rd until January 5th) children’s films are shown on this pop-up channel throughout the day.

Pluto TV is available for free, no subscription required. Canadian users can watch Pluto TV over the Internet www.pluto.tvvia the Pluto TV app for Apple, Amazon Fire TV, Roku, Rogers Xfinity TV, Android TV, Samsung, LG, Tizen, Hisense and Xbox devices, as well as mobile apps in the App Store and on Google Play. Visit Pluto TV Canada on Instagram and TikTok @plutotvca to start your free streaming journey.

SOURCE:
*Media Technology Monitor (MTM), December 3, 2024
**Pluto TV Data warehouse & Pluto TV Applications (November 2023 – November 2024).
***Vividata Summer 2024 Study vs Fall 2023 Study, English Canada, Comp% of A18+, data based on last month usage

SOCIAL MEDIA
Instagram: @plutotvca
TikTok: @plutoTVCA
Facebook: facebook.com/plutotvca

About Pluto TV
Pluto TV, a Paramount company, is the leading free streaming television service, providing hundreds of live linear channels and thousands of on-demand titles to a global audience. The Emmy® Award-winning service curates a diverse lineup of channels in collaboration with over 400 global media companies, offering a wide range of genres, languages ​​and categories covering films, TV series, sports, news, lifestyle, kids and much more. Pluto TV can be easily accessed and streamed across mobile devices, the web and connected TV devices. Headquarters in Los AngelesPluto TV’s growing international presence spans four continents and 35 markets.

SOURCE Pluto TV (Canada)

Laura Heath Potter; (email protected), Marin Pollock; (email protected)