Tesla launches special charging campaign with price increase for Model S

Tesla has launched a special charging campaign for buyers of its premium Model S sedan and at the same time increased the purchase price of electric vehicles (EVs).

In the company’s latest sales promotion in the fourth quarter, Tesla introduced a free Supercharger charging system for anyone who buys a Model S in the US, valid for the life of the vehicle. The action comes alongside Tesla’s decision to increase the price of the Model S by $5,000 in the US, including the all-wheel drive and Plaid trim.

“Customers who purchase or lease a new Model S are eligible for free Supercharging for as long as they own the vehicle,” Tesla writes on the Model S order page. “The order must be placed on or after December 13, 2024.”

The promotion can be combined with other ongoing promotions, but cannot be used on used vehicles, business orders or commercial orders and drivers will still be responsible for idling and congestion fees, according to Tesla. It is also tied to the buyer’s Tesla account and the promotion cannot be transferred or moved to other vehicles or owners.

https://www.youtube.com/watch?v=34VZZBWBDN0

Currently, the Long Range AWD trim costs $79,990, while the upgraded Plaid variant costs $94,990.

Currently, the free lifetime Supercharger promotion doesn’t appear to be available in Canada or Mexico, although buyers in both markets can get three free months of Supercharger.

In addition to the charging campaign, Tesla is offering buyers of the Model S and all other vehicles the “Supervised Full Self-Driving” (FSD) software free of charge for three months if they order by December 31st. Tesla also offers a paid upgrade option for free with the purchase of FSD Supervised for the Model S AWD.

While both the Model S and the Model “More than anything are sentimental reasons,” adding that they are of secondary importance to the future compared to the others.

Still, those who choose the Model S Plaid gain access to one of the world’s fastest production vehicles off the assembly line, and a recent analysis from Tesla China found that the company’s premium sedan averaged only about 12 percent in value after 200,000 miles driven loses.

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