The Savage X Fenty South Shore Plaza store is the first in New England

Simon Property Group press release.

BRAINTREE, MA – Simon Property Group’s South Shore Plaza, the ultimate shopping and dining destination south of Boston, is pleased to welcome the first Savage X Fenty store in New England. The innovative lingerie and lifestyle brand, founded in 2018 by brand visionary Rihanna, is known for its inclusive, bold and fashion-forward approach to loungewear, lingerie and sleepwear for women and men.

Savage X Fenty believes that people should feel comfortable in their bodies. Their styles are all about individuality, freedom of expression and self-empowerment. No matter the customer’s size, shape, color or goals, Savage X Fenty wants everyone to feel comfortable.

To celebrate the new store, Savage X Fenty hosted a grand opening experience for the public on December 20th that included special giveaways, a live DJ set and light refreshments.

“It is extremely exciting for the South Shore Plaza team to launch the first Savage “We listen to our customers and are always committed to providing them with exceptional retail options. Savage X Fenty helps strengthen our current incredible range by offering customers the best in retail.”

The new store is an example of the brand’s commitment to inclusivity, offering products in a wide range of sizes designed to empower people to embrace their unique beauty and confidence. The Savage X Fenty experience fits perfectly with South Shore Plaza’s dynamic mix of luxury, fashion-forward brands and unique shopping experiences.

For more information on South Shore Plaza’s new retailers and upcoming openings, visit their website.