Today is a sad day for Cartoon Network fans

Cartoon Network’s once-iconic website has officially closed its doors.

According to THR Visitors to CartoonNetwork.com will now be faced with a pop-up encouraging them to subscribe to Max, Warner Bros. Discovery’s flagship streaming service. The message reads: “Looking for episodes of your favorite Cartoon Network shows? Check out what’s available to stream on Max (subscription required).” After closing the popup, users will be redirected to the Cartoon Network page on Max, marking a clear shift towards the streamer becoming the primary hub for Cartoon Network Programs signaled. The channel, known for iconic shows like The Powerpuff Girls, Dexter’s lab, Ed, Edd and Eddy, Adventure time, Regular showAnd Teen Titans go!will remain a cornerstone of children’s programming despite digital change.

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Warner Bros. is focused on streaming

The closure of Cartoon Network’s website is part of Warner Bros. Discovery’s broader strategy to consolidate its digital presence. A Cartoon Network representative addressed the change, saying, “Although we have closed some digital products, fans can continue to interact with Cartoon Network through the Cartoon Network app as well as select TV provider apps on platforms including mobile and connected devices.” such as Roku and Apple.” TV and Amazon as well as via the social platforms YouTube, Instagram and Facebook. And of course, fans can continue to tune in to the Cartoon Network channel to enjoy 11 hours of their favorite Cartoon Network series every day from 6 a.m. to 5 p.m.”

Cost reduction

The closure of Cartoon Network and Boomerang’s websites is part of Warner Bros. Discovery’s ongoing cost-cutting measures amid financial difficulties. The company recently reported a $9.1 billion impairment charge related to its network division, which includes Cartoon Network, TNT and TBS. A weakening advertising market was cited as a factor. The move reflects similar cost-cutting strategies across the industry, such as Paramount’s decision in June to ax sites for networks like Comedy Central and TV Land.

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Boomerang’s closure means another loss

Discovery announced it would shut down its standalone streaming service Boomerang on September 30, 2024. As part of the transition, you will be able to select select content from the Boomerang app, including popular classics like The Flintstones, Scooby Doo, Tom and JerryAnd Looney Tuneswas moved to Max. Remaining Boomerang subscribers were automatically switched to Max’s ad-free plan, ensuring continued access to much of the channel’s legendary library. While Boomerang will continue as a cable channel in some regions, the closure of its standalone service underscores Warner Bros. Discovery’s focus on consolidating its streaming content under Max.

What this means for fans

For longtime fans, the closure of CartoonNetwork.com and Boomerang’s website represents the end of an era. These websites were once home to interactive games, show clips, and exclusive features that defined many viewers’ childhoods. While content is still widely accessible on Max and other platforms, the loss of these nostalgic digital spaces highlights how the way entertainment is delivered is changing.

Source: THR